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India’s Best-Selling Car: Maruti Suzuki’s Alto Achieves Historic Milestone with Over 45 Lakh Units Sold in 23 Years

Gyana Ranjan

August 3, 2023

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• Maruti Suzuki’s Alto brand surpasses 45 lakh units sold milestone
• Dominating the entry-level hatchback segment with a rich history
• Alto K10 targets first-time car buyers with improved styling and comfort
• Shashank Srivastava expresses gratitude for customer support and trust

Maruti Suzuki’s Alto Brand: India’s Highest Selling Car

Maruti Suzuki, a prominent name in the Indian automobile industry, has marked a historic achievement with its Alto brand. This popular hatchback has successfully crossed the remarkable milestone of selling over 45 lakh units in the past 23 years, cementing its position as the highest-selling car in India. The journey of Alto’s success began in the year 2000 and gradually gained momentum, reaching its peak in 2004.

The Alto series has consistently impressed buyers with its remarkable features and offerings. Notably, it has introduced various upgrades in the entry-level hatchback segment, making it a top choice for Indian consumers. Among the enhancements are electronic power steering, front power windows, Auto Gear Shift (AGS) option, Dual Airbags, Anti-lock Braking System (ABS), and factory-fitted CNG systems.

Expressing his gratitude for this milestone, Shashank Srivastava, the Senior Executive Officer of Marketing & Sales at Maruti Suzuki India Limited, highlighted the deep emotional connection that customers share with the Alto. This unwavering support and trust have been crucial in establishing the Alto as India’s favorite car.

Srivastava further emphasized the tremendous potential for cars like the Alto in India, given the country’s young demographic and rising income levels. He reassured that Maruti Suzuki will continue to build on the brand’s legacy and deliver top-notch automobiles to its customers.

The Newest Addition: Alto K10

The latest addition to the Alto family is the Alto K10, aiming to elevate the hatchback experience with improved styling, more interior space, and enhanced comfort. This model is specifically targeted towards young customers and first-time car buyers, making it the perfect entry-level choice.

The Alto K10 boasts the powerful K-Series 1.0L Dual Jet, Dual VVT engine, ensuring an efficient and smooth drive. Additionally, it offers smart connectivity features and the SmartPlay Studio infotainment system, making every journey enjoyable and connected.

As Maruti Suzuki continues to enhance the Alto’s offerings, the brand remains committed to delivering affordable price tags and high fuel-efficiency, catering to the needs of the Indian market.

In conclusion, Maruti Suzuki’s Alto brand has achieved a remarkable milestone by selling over 45 lakh units, solidifying its position as India’s best-selling car. The unwavering support and trust of customers have been instrumental in this success, and the brand is dedicated to maintaining its legacy by continuously improving and delivering exceptional cars to Indian consumers.